The Detroit Lions and WynnBet Sportsbook have announced that the two have come to a multi-year sports betting partnership agreement. This is the second partnership that the Lions have announced, as the NFL franchise has been partnered with BetMGM Sportsbook since Michigan sports betting launched last year.
WynnBet is currently making major moves as it expands its online sports betting reach. The sportsbook launched in 2021 and has moved into several states, including Michigan and Virginia, two of the newest states when it comes to American sports betting. This betting partnership does not come as a huge surprise, as WynnBet attempts to carve out their piece of the pie for the market. The company has not been afraid to spend money as it looks to increase its market share.
One of the big keynotes of the deal is the new WynnBet Sports Bar that will be debuting at Ford Field, home of the Detroit Lions, this fall. As a sports betting bar, the venue will only be available to those who are 21 years of age or older. Since the WynnBet Sportsbook works anywhere in Michigan, you will be able to place online wagers with WynnBet from the bar while you are at the game.
Like most sports betting partnership deals, this will also unlock a whole host of media and marketing assets for WynnBet as it promotes its platform alongside the Lions. For those of you who are Lions fans, expect to see a lot of WynnBet advertisements, including on the Lions’ website, mobile app, and social media accounts.
A bonus for Lions fans will be the prizes that WynnBet announced alongside the partnership. WynnBet promised giveaways for fans alongside a free-to-play game of the Lions’ mobile app that will also include huge prizes. Look out for WynnBet booths outside the stadium on game day to find more places to win prizes due to the Lions and WynnBet partnership.
Michigan Betting Market
Michigan has been one of the more successful new sports betting markets in the nation. Despite the need for partnerships between online sportsbooks and retail casinos, there have been a huge amount of betting options supplied to the state. However, with all that choice comes a hard market to crack for sportsbooks like WynnBet. The state also allowed online casinos, a feature that is built-in on WynnBet alongside its sportsbook.
WynnBet was relatively new to the scene when it launched in Michigan. This partnership with the Lions will do wonders as Michigan heads into its first NFL season with online sports betting. Not only are the Lions the biggest team in Michigan, but the NFL is also by far the largest league when it comes to sports betting. Having a partnership with an NFL team helps provide a ton of legitimacy and ethos to a sportsbook.
The months of September through January will be extremely interesting to watch as we see who is able to claim large chunks of the coveted Michigan online sports betting market.