iSoftBet, an online games supplier and content creator, has received a licence to supply its content and GAP aggregation platform to regulated operators in the growing Greek market.
Granted by the Hellenic Gaming Commission, the A2 Greek licence will allow iSoftBet the opportunity to distribute both its proprietary and third-party products to gaming operators such as Interwetten, GVC, Stoiximan and Betsson.
These will be distributed via the company’s GAP platform later this summer.
Federica Faggiano, CCO at iSoftBet, said: “We continue to lead the way in compliance excellence, and I’m delighted we will soon be able to offer all our market-leading products in Greece, a market that has huge growth potential.”
“Securing licences in emerging markets such as Greece will enable us to do what we do best; offer leading operators the full spectrum of our high-quality proprietary and third-party content, and both launch and accelerate their local brand presence with maximum speed and efficiency via our proven GAP platform and innovative player engagement tools.”
This news means the online games supplier is now active in 20 regulated markets. These include Sweden, Switzerland, Malta and Colombia, all achieved in the last two years.
“We are very proud to be awarded our Greek licence and will look to continue improving our compliance programme further with new and upcoming marketing requirements for our games as these are announced,” said Mark Halstead, Compliance Manager at iSoftBet.
“This is another landmark moment for the business showing how ahead of the curve we are in entering the latest regulated and regulating markets with the biggest brands. We’re looking forward to launching and showcasing our content and platform power in Greece.”