Burnley Football Club (Burnley FC) has revealed its club’s third kit for the 2021/22 Premier League season. The new kit will be available from 11 September, and with each shirt sold the club will donate £5 ($6.90) to the Alzheimer’s Society, launching its support with World Alzheimer’s Day on 21 September.
The funds raised from shirt sales will aid in supporting the charity’s work caring for people affected by dementia, who have suffered badly during the coronavirus outbreak. The overall donation will then be matched by the club’s Principal Partner, spread betting firm Spreadex.
Fans are also encouraged to share their personal matchday stories supporting Burnley FC, and to do so through the hashtag #MyTurfMemories campaign.
The announcement comes after the Premier League recently launched a partnership with the Alzheimer’s Society. This was a part of the charity’s campaign: Sport United Against Dementia, bringing sportsmanship and the sporting world together to fund vital research in their communities, and building a vast awareness of dementia, breaking down the stigmas of the illness.
The campaign will also raise funds towards the sporting community, making sure it gets the dementia support it needs and deserves.
Ella Cummins, Burnley FC Head of Commercial Partnerships, said: “We’re truly delighted to be working with Alzheimer’s Society and supporting an important cause we know is close to the fans’ hearts. We are hugely grateful to supporters for every shirt purchased and would also like to extend our thanks to the club’s Principal Partner Spreadex for their commitment to this campaign.
“We also look forward to hearing the fans’ unique matchday stories for #MyTurfMemories. Memories can stay with us long after a dementia diagnosis and by talking to, and sharing these with people around us we help to keep these memories alive.”